The Dafgård Evolution
Data driven marketing improved channel margin by 44%
Data driven marketing improved channel margin by 44%
New e-commerce outcome after 12 month live
Re-platforming the B2B-e-commerce channel with SAP Commerce Cloud and combining it with data-driven marketing to improve customer experience - The Evolution project.
Year
Type of Work
2021
B2B e-commerce re-platform
Branding Research / UX
Development
+22%
Average order value
+23%
+44%
Number of orders
Improved channel margin
“When we look back at the last 12 months live we can see that we exceeded all KPI’s we set out and our customers are awarding our efforts with increased orders."
Linn Stolt-Billinger, Head of Customer Experience at Dafgårds
Background
Dafgårds is one of Sweden’s most well-known brands in the food industry. They needed an efficient e-commerce to keep to their customer’s ever growing standards and wanted to make an impact on their customer experience. Remit was selected as partner for the transformation of the digital sales channels.
The project scope was to re-platform the B2B-e-commerce channel with SAP Commerce Cloud and combine it with data driven marketing to improve customer experience - The Evolution project.
- When we look back at the last 12 months live we can see that we exceeded all KPI’s we set out and our customers are awarding our efforts with increased orders.
Furthermore the e-commerce design and our marketing efforts are driving sales in higher margin products, says Linn Stolt-Billinger, Head of Customer Experience at Dafgårds.
"What’s perhaps more impressive is the efficient operation of the solution and the low TCO. We are happy that we selected Remit as our long-term partner for customer experience and their support in our digital sales channel transformation."
Linn Stolt-Billinger, Head of Customer Experience at Dafgårds.
Scalable and future proof
Our journey started when the foodservice division of Dafgårds reached out to create a scalable and future-proof B2B e-commerce and marketing solution to power their digital transformation. A solution that would ensure a seamless customer experience for their customers.
A well-known brand for ready-made meals in the retail part of the food industry, Dafgårds needed to build a platform to digitally emphasize its strength as a supplier of quality food to restaurants and commercial kitchens.
Easy to order, easy to sell
Our mission became to push the Dafgårds story and build on the strategy to move from a price-centric business, win new customers, and create a solution that focuses on quality, commitment, and love for good food. However still keeping it simple - easy to order, easy to sell.
- What’s perhaps more impressive is the efficient operation of the solution and the low TCO. We are happy that we selected Remit as our long-term partner for customer experience and their support in our digital sales channel transformation, says Linn Stolt-Billinger, Head of Customer Experience at Dafgårds.
